Mobile Commerce Guide 2012
Strategies for Financial Institutions, Mobile Operators and Enterprises to implement mCommerce services in developed and emerging markets
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وصف الناشر
Why consider Mobile Commerce? The increasing momentum of Mobile Commerce is transforming how end-users interact with enterprises across the globe right now. Here’s the opportunity to give your business a real competitive advantage, increase productivity, and create new channels to interact with your consumers --mobile.
The 2012 edition of the Mobile Commerce Guide offers strategies, expert advice and case studies for financial institutions, mobile operators & enterprises, from key players in the ecosystem who have successfully deployed mCommerce services around the world. It’s a great place to start as you consider your own mCommerce strategy. See how these topics are driving mobile commerce today:
Mobile Banking
Mobile Payments
NFC
Mobile Money
Mobile Marketing
Mobile Retail
