Mobile Commerce Guide
Engage Customers and Build Loyalty In Developed and Emerging Markets
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Publisher Description
SAP has published its third annual Mobile Commerce Guide, a thought-leading compilation of insights drawn from the expertise and experience of 40+ leading analysts, professional industry organizations and futurists. As mobile continues to trigger seismic shifts in commerce, the examples in this Guide examine the best practices and key lessons learned in the deployment of mobile commerce strategies in developed and emerging markets - making it a powerful resource in the remapped world of mobile.