Modern B2B Marketing
A Practitioner's Guide for Marketing Excellence
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- $22.99
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- $22.99
Publisher Description
David Sweenor is a top-25 analytics thought leader and influencer, international speaker, and acclaimed author who holds several patents. He is a marketing leader, analytics practitioner, and specialist in the business application of AI, ML, data science, the IoT, and business intelligence.
With over 25 years of hands-on business analytics experience, Sweenor has supported such organizations as Alteryx, TIBCO, SAS, IBM, Dell, and Quest in advanced analytic roles.
Follow David on Twitter (@DavidSweenor) and connect with him on LinkedIn (https://www.linkedin.com/in/davidsweenor/).
Kalyan Ramanathan is a revenue-focused marketer with more than 25 years of experience in go-to-market software and a deep understanding of SaaS/cloud-based IT, security, and analytics markets.
Kalyan has led marketing teams at leading companies like Alteryx, Sumo Logic, AppDynamics/Cisco, Crittercism/ VMware, Opsware/HP, and others. Kalyan began his career at Intel and has an MBA from Stanford.
Follow Kalyan on Twitter (@kalyanAtWork) and connect with him on LinkedIn (https://www.linkedin.com/in/ kalyanramanathan/).