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Publisher Description

Molson Canada produced Molson Canadian, Canada's best selling beer. Canadian's previous advertising campaign "The Rant" had been incredibly popular making it one of the most successful ads for Molson in a long time, and winning numerous international and domestic advertising awards. The marketing team for Molson Canadian had to find the theme for the next advertising campaign, and must decide whether to move towards more traditional beer advertising or maintain the non-traditional them of The Rant. (A 9-minute VHS video is available, product 7B01A025 containing Molson's and Labatt's advertisements.)

GENRE
Business & Personal Finance
RELEASED
2002
March 28
LANGUAGE
EN
English
LENGTH
17
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
1.8
MB

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