Dr. Erickson is an insider—he was staff psychologist for one of his corporate clients and he taught management skills in a Masters for Business Associates program for a prestigious university. But, more importantly, he has been an astute observer of human nature from childhood to adulthood and has figured out some important truths about motivation. I think his Nordic ancestry affects his understanding of the place of individuals in society. Want to know what he has learned? Read this treatise and you will figure out how to work effectively in the corporate world and you will also figure out something about yourself!!!