This autobiography details the life of advertising genius Claude C. Hopkins and author of the classic “Scientific Advertising”. This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, “My Life in Advertising” is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing. Claude C. Hopkins is cited by many advertising and marketing personalities such as Eben Pagan aka David DeAngelo, David Ogilvy, and Jay Abraham.
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A Must Read for Salespeople
I just finished reading this book for the second time. I got new things and rediscovered ideas that I will begin implementing.
For me, this is one of those books that I will read every couple of years like other classic self help books such as "Think and Grow Rich" and "How to Win Friends and Influence People".