This 5-star reviewed book is a fast and easy way to learn how to achieve the best possible your e-commerce photos for your brand. It will help you avoid big pitfalls, and wasted time and money while providing you valuable information to create the best photos for your needs.
In this book, you get to understand the process of creating good e-commerce photos through the eyes of Daisi Pollard Sepulveda, whose team at My Product Model has produced thousands of photos for e-commerce brands, all over the world. Daisi shows you how to:
- Distinguish between a Good Photo and a Bad Photo by deconstructing the elements that make up a good photo that sells.
- Understand the different photo styles and how and when to use them.
- Learn the do’s and don’t of creating photos for various platforms, so you can choose the one that matches your goals.
- Get the inside scope into producing a successful photoshoot including shooting on locations, hiring models and using the right equipment.
Must-have guide to e-commerce photos that sell
I’ve been selling on Amazon, eBay, and my own ecommerce site for a few years now. I’m always looking for ways to improve my sales, whether it’s tweaking the copy or getting new/better photos.
I must say, this ebook is G-O-L-D. It covers just about every topic you need to know, even some that I didn’t think about.
There are a lot of “gurus” out there that teach things they haven’t really done, and it really shows in the quality of the material (I’ve weeded through a lot of these, live and learn I guess!). Like any discerning person who doesn’t take unnecessary risks of listening to the wrong person, I Googled the author to see what she’s all about. And she definitely has the background for this. Her pedigree goes on and on, from Miss Jamaica to modeling for tons of brands. I encourage everyone to do their own research.
Anyway, the ebook. It roughly covers:
1. What makes a good photo
2. Different types of photos for different purposes
3. Different platforms where the photos live
4. Breakdown of the photoshoot process and components (e.g. lighting, finding models, etc.)
Everything is broken down into easy-to-understand pieces, which really helped me analyze my own process and figure out where to improve. For example, I never thought very strategically about what kinds of photos do what for your business (e.g. social media vs lookbooks). It really gave me a lot to think about and the art and science of this whole thing. But everything makes total sense and is laid out in a very organized way.
What I love about this ebook is that it presents lots of examples to show good vs bad photos. That way it’s clear and easy to see what it’s talking about, and very practical. This in itself is worth the price many times over, as it’s taught me so much in such a short amount of time. I wish my college professors taught like this!
Best of all, I’ve already started making some improvements to my business based on what I learned. I’m already seeing sales start to increase and conversion rates improving. After all, at the end of the day it’s about the business.
JUST TO BE CLEAR, don’t expect an encyclopedia. This is more of a concise handbook that covers a lot of ground and is a great reference. It won’t teach you to shoot better photos on its own, but it’ll tell you what to look out for and hopefully spark some valuable ideas (and do further research/practice on).
That being said, I highly recommended to every current (or aspiring) ecommerce seller!