Mystery Shopping - The e-book

We aim to give the reader a deeper understanding of:

The purpose of mystery shopping

That mystery shopping is a much bigger opportunity than a threat

How the mystery shopping program should work to achieve optimal effect

Why mystery shopping must be done by an external company instead of internal staff

How the mystery shopping program can contribute so that the organizations’ employees and members can get better feedback, better coaching, individual development, a safer workplace, and better managers

That every organization, even trade organizations, can benefit from using mystery shopping.