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Publisher Description

This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.

GENRE
Politics & Current Events
RELEASED
2020
March 12
LANGUAGE
EN
English
LENGTH
241
Pages
PUBLISHER
Springer Singapore
SELLER
Springer Nature B.V.
SIZE
1.8
MB