Negocios ProMéxico shows Mexico’s competitive and successful industries, as well as its positive business environment. The magazine promotes México as an excellent business case, as a competitive destination for productive investments. Through several business cases, Mexico is shown as an active player in the global economy. Negocios ProMéxico is read by investors, decision makers, exporters, and Mexican goods and/or services buyers abroad. Negocios ProMéxico is a leading communication tool edited by the Mexican federal government to promote the country’s trade and investment related opportunities.