Neuro Web Design: What Makes Them Click?
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4.4 • 5 Ratings
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- $23.99
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- $23.99
Publisher Description
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
Customer Reviews
Great short read!
I sampled this book first and just couldn't stop reading. Some of the topics and examples are already very popular an regularly used but it was great to have in-depth explanations as to why they work so well. This is a highly recommended read for web designers and users.
Nice, but not brilliant.
A pretty nice book to read. The explanation based on three types of brains throughout the book was interesting and easy to understand. However, it was not as thought-turning as I thought. I happened to know some of the information in the book, and the rest I did not know was not wholly new enough to set a new goal on web design. I think this book is just good to read from time to time, instead of as a main source of your inspiration.
Essential Reading for SEO, SEM, and Web Designers
If you are in the SEO, SEM, or Web Design fields, I highly recommend this book. There are tons of little nuggets of information that will help your sites covert more leads and sales. The ideas Susan puts forth are easily transportable to your specific business. She writes in an easy to follow way that is both simple and profound. This is a must buy!