This book begins with the reasons why old marketing methods don't work so well for designers or builders anymore, but why the New Media are able to accomplish more today than the old methods ever could. The next chapter is a how-to manual for building a dozen New Media nodes (blogging, tweeting, etc.) assuming the reader is a novice on the inner workings of each node. The book then takes a fun jaunt alongside four dozen people who are doing exemplary jobs with their New Media nodes. It wraps up with a resource chapter of useful books and links.