Next Business Model 2026: MARKETING & ADS

Next Business Model 2026 Series

“Reading Trends Across 25 Industries via Data, and Specific Business Opportunities”: A practical industry-by-industry report series presented by The Innovation Lab through the analysis of 5,000 business models.

The Innovation Lab, a consulting group specializing in business trend analysis and business model consulting, is simultaneously releasing a 25-volume series of industry-specific reports forecasting the 2026 business landscape.

Why 25 industries? Today’s business does not move on vague predictions or gut feelings. Accordingly, The Innovation Lab conducted a complete survey of over 5,000 business model (BM) data points from its proprietary analysis platform, 'NextBM200,' to quantitatively analyze changes across 25 key industries that comprise the global market including Korea.

Focusing on specific ‘Business Models’ instead of grand future discourses: This series avoids abstract futurology or grand narratives. Instead, it focuses on presenting the actual trends emerging within each industry, along with specific ‘cases’ and ‘data’ on business models that companies and individuals can implement immediately.


Intelligence Briefing for Leaders Navigating an Era of Uncertainty

"In 2026, is your business lost in the fog? Or is it on the map?"

"Moving past vague forecasts to discuss business models you should review right now"

Every year, countless trend forecast books are published, yet few provide a clear answer when planners and executives in the field ask, "So, what business model should we actually try in our industry?"

The 『Next Business Model 2026』 series, published by 'The Innovation Lab'—a business trend analysis and business model consulting group—was designed specifically to address this need. This series was written based on 'NextBM200,' a proprietary platform featuring vast data on over 5,000 business models across 25 industries. Its primary differentiator is that it deals exclusively with business models rigorously verified by data, rather than intuition or speculation.

This book tracks how the macro changes of 2026 are branching out into specific business forms at the ground level of each industry. Beyond fundamental statements like "AI is rising" or "Hyper-personalization is important," readers can use this book to identify specific revenue models and service structures currently operating in the market.

Each volume presents a detailed analysis of promising business models worth benchmarking or adopting immediately, alongside the latest industry trend data. For those who need practical references that can be applied directly to next year’s business plan—rather than abstract futurology—this series will serve as the most reliable database.


Key Components of the Book
1 Data-Driven Industry Trend Analysis: Patterns of change observed in each of the 25 industries are objectively analyzed and organized using data from NextBM200.
2 Exploration of Accessible Business Models (BM): Moving beyond vague concepts, the series provides detailed analyses and introductions of specific BM cases that have either been validated in the real market or are newly emerging.
3 Practical Insights: Provides insights focused on business structures and implementation points, allowing planners and executives to immediately apply and evaluate them within their own businesses.

The 『Next Business Model 2026』 series will serve as the most practical and useful data-driven business reference for those designing and executing business in the field.