This is a Summary of Nir Eyal's HOOKED: Proven Strategies for Getting Up to Speed Faster and Smarter
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
The #1 Best Seller answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
This summary is available in a variety of formats, and is aimed for those who want to capture the gist of the book but don't have the current time to devour all 256 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. It fills the gap, making you understand more while enhancing your reading experience. This is a summary that is not intended to be used without reference to the original book.