Note to Instructors: Whitetracks Design, Inc

Introduction Whitetracks Design, Inc. was a leading U.S. manufacturer of snowshoes. Its three owners were deciding whether to sell the company now or to operate it for a later sale at a potentially enhanced business value. All of the Whitetracks owners were in their early 60s and hoping to retire. To assist with determining the value of their business, they hired Gary Grange, a merger and acquisition consultant with International Business Group (IBG) Business Services, who is also a coauthor of this case. Mr. Grange would assist the owners in valuing Whitetracks and in deciding whether to sell the company.