Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound and yours can be one of them.
Bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show you how great leadership, great people, and great products are the key to building a phenomenally successful business.
In Now, Build a Great Business!, you’ll learn how to:
inspire superior results from everyone around you;attract and keep great people;develop a business plan that maximizes your resources;identify market demands;deliver superior customer service;craft a standout marketing plan;and motivate customers to buy again and again.
Thompson and Tracy reveal a series of seven principles guaranteed to improve any business in any industry. This guide also features real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing.
Now, Build a Great Business! will transform your business and help you deliver extraordinary results.
Thompson (Success Built to Last) and Tracy (No Excuses!) offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times. In seven steps (with a chapter devoted to each), the authors identify sustainable strategies for attracting customers and recruiting better leaders. They share seven simple questions that leaders ask themselves and provide helpful checklist exercises on a variety of key topics including creating a great business plan, designing an effective marketing plan, and creating a good customer experience. In addition, they explore how to perfect the sales process, and their chapter on recruiting and motivating employees offers valuable advice on a tired subject utilize the "SWAN formula" (hire candidates who are Smart, Work hard, are Ambitious, and are Nice, positive people); establish expectations; and manage by objectives. While much of what's covered is simple and straightforward, readers will find the practical aspects and clear organization of this book particularly useful.