What does SEO stand for? What's the difference between on-site SEO and off-site SEO and why does off-site SEO matter?
In this book, we are going to answer all of the aforementioned questions as well as take a closer look at off-site or off-page search engine optimization and how to implement it correctly for online website success. We will discuss off-page SEO methods and strategies such as blogger outreach for link building, the Skyscraper link building technique, broken link building, white-hat link building, scholarship link-building and backlink building for e-commerce websites. We will also discuss and explore popular SEO tools and platforms such as Moz, Buzzstream, Buzzsumo, Ahrefs, and SEMrush.
While off-page SEO may sound like a lot of technical jargon, it is incredibly important if you want people to find your website on search engines and eventually purchase your products and services. Without a good search engine optimization strategy, you practically don't exist on Google as well as other search engines such as Yahoo and Bing.
If you want to learn how to grow your website's online visibility and/or want to learn and practice new off-site SEO methods to grow your online presence and soar in the SERPs, then this book is for you!