Ogilvy on Advertising in the Digital Age

    • 5.0 • 1 Rating
    • $20.99
    • $20.99

Publisher Description

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.



In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.



This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

GENRE
Professional & Technical
RELEASED
2018
January 16
LANGUAGE
EN
English
LENGTH
288
Pages
PUBLISHER
Bloomsbury USA
SELLER
Bookwire Gesellschaft zum Vertrieb digitaler Medien mbH
SIZE
121.2
MB

Customers Also Bought

1985
2020
2018
2018
2017
2020