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Publisher Description

A powerful, honest, and inspiring tribute to the incredible life of Richard Burke, the founder of Trek Bicycle Corporation, written by his son John.

Richard Burke, known to many as “The Big Guy,” was a legend. With his friend Bevil Hogg, he founded the Trek Bicycle Corporation in 1976 and then went on to establish the company as one of the leading bicycle companies in the world. He was a man who called his son, John, his best friend. Indeed, they did many great things together: ran the Boston Marathon, followed the Tour de France throughout France, and later ran Trek together. In March 2008, he passed away after complications of heart surgery. The Big Guy touched people’s lives in countless ways, and his passing was deeply emotional for many. Now John (current president of Trek Bicycle) has written a powerful tribute to the incredible life his father led and the ways in which he was an inspiring businessman, leader, and person.

Taking readers deep into the history of Trek, John shares how his father taught, trained, and instilled in him the confidence and desire to be a leader. A portrait of a great man, the book culminates with John telling his father on his deathbed of their twenty greatest moments together. This is an intimate portrayal of a father-son relationship filled with poignant experiences and lessons on how to get the most out of life.

Business & Personal Finance
November 13
Free Press

Customer Reviews

Hondo Qtr Horse ,

Good Read!

Short and sweet. This book is more about a father and son relationship than a bicycle company. This book is very thought provoking, it will last long past the brief 100 pages. Life lessons to live by in the top ten list.

Buy this book, read it, enjoy.

jasonwiener ,

Great, short and to the point

John Burke does a great job to provide a glimpse of the man behind Trek as well as a truly remarkable person. The read is quite easy and one can get through the book in a couple hours. The takeaways are priceless. Truly enjoyable.

Dan in Wisconsin ,

A Powerful Lesson on Life

As a father with a great relationship with my only son, a Wisconsinite, a Packers fan and an owner of 3 Trek 's and a Klein bicycle it is no wonder I was drawn to this book. The power of life's lessons described in this book go way beyond those similarities. Anyone can and should learn from Dick Burke's life and times. John Burke does a wonderful job of allowing the reader to get a glimpse into the life of the man they call The Big Guy.

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