One Percenter

From the editor-in-chief of Easyriders magazine, One Percenter presents an unprecedented social analysis of American outlaw biker culture. A longtime biker and self-proclaimed nonconformist, Dave Nichols is not a subtle man. “Bikers are the last wolves in a land of sheep,” he affirms—but the motivations of today’s biking culture stretch far back into the annals of human history. One Percenter: The Legend of the Outlaw Biker illuminates the origins of rebel mentality, which began far outside of cycling: with groups from the Mongols and Huns to the Vikings, from pirates to the gunslingers of the Old West. In his signature no-nonsense style, Nichols traces his own defiant mindset from ancient times all the way into the modern era, where this one-percenter perspective is best embodied by outlaw bikers. As biographical as it is insightful, One Percenter also touches on the iconic Harley-Davidson motorcycle, gives a brief history of Easyriders magazine, and unapologetically criticizes the U.S. media for what Nichols views as a biased, unfairly negative portrayal of motorcycle clubs. Complete with an exclusive collection of photographs taken by Kim Peterson, editor of In The Wind magazine, this book offers a fascinating and analytical discussion of the rebel ethos that has become a staple of American popular culture.