Online Consumer Behavior Online Consumer Behavior
Marketing and Consumer Psychology Series

Online Consumer Behavior

Theory and Research in Social Media, Advertising and E-tail

Angeline Close Scheinbaum
    • $54.99
    • $54.99

Publisher Description

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

GENRE
Business & Personal Finance
RELEASED
2012
May 4
LANGUAGE
EN
English
LENGTH
400
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
5.2
MB

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Other Books in This Series

Handbook of Consumer Psychology Handbook of Consumer Psychology
Handbook of Consumer Psychology
2018
The Evolutionary Bases of Consumption The Evolutionary Bases of Consumption
The Evolutionary Bases of Consumption
2007
The Aging Consumer The Aging Consumer
The Aging Consumer
2020
Consumer Behavior and Advertising Involvement Consumer Behavior and Advertising Involvement
Consumer Behavior and Advertising Involvement
2013
Brands and Brand Management Brands and Brand Management
Brands and Brand Management
2023
Consumer Social Values Consumer Social Values
Consumer Social Values
2019