Online Political Communication
How to Use the Web to Build Consensus and Boost Participation
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- $39.99
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- $39.99
Publisher Description
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.