OPEN

OPEN sits at an interesting intersection of memoir and practical small business guide, blending personal story with retail/entrepreneurship lessons. OPEN is less how-to build and more how-to be.

After five years of owning, operating, and eventually closing her dream brick-and-mortar store, Ana Maria Muñoz discovered that the greatest lessons weren't about merchandising or marketing. They were about understanding herself.

Blending memoir with keen observations, OPEN dives into the practical elements of building and operating a retail store while squarely focusing on the Shopkeeper behind it.

Through vulnerable personal stories, hands-on insights, and reflective exercises, Ana Maria encourages you to dig into your "Personal Back Room" and discover Your Energetic Spark™—the key to building a business that aligns with who you truly are.

OPEN is a journey into how you show up in your business and your life ... less how-to build and more how-to be.

Whether you're launching your dream store, operating a current brick-and-mortar, or contemplating your next chapter, OPEN reveals that the most essential element of your entrepreneurial success is you. Opening a store, or starting any business, is more than products and sales—it's about opening yourself up to immense personal growth.