Outsmart!: How to Do What Your Competitors Can't

Author of ReEngineering the Corporation
A New York Times Best Seller & More than 3 Million Copies Sold

Jim Champy revolutionized business with Reengineering the Corporation. Now, in Outsmart! he's doing it again. This concise, fast-paced book shows how you can achieve breakthrough growth by consistently outsmarting your competition. Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years. Drawing on the strategies of some of today's best "high velocity" companies, he identifies eight powerful ways to compete in even the roughest marketplace. You'll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs.

How to reignite growth by…

•   Seeing what others don't

•   Breaking free of mental legacies

•   Using all you know

•   Changing your frame of reference

•   Tapping others' successes

•   Creating order out of chaos

•   Simplifying complexity

•   Doing everything yourself

there is not much new in management.

but there is a lot new in business.