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Publisher Description

A leading social critic goes inside the billion-dollar baby business to expose the marketing and the myths, helping parents determine what's worth their money—and what's a waste

Parenting coaches, ergonomic strollers, music classes, sleep consultants, luxury diaper creams, a never-ending rotation of DVDs that will make a baby smarter, socially adept, and bilingual before age three. Time-strapped, anxious parents hoping to provide the best for their baby are the perfect mark for the "parenting" industry.

In Parenting, Inc., Pamela Paul investigates the whirligig of marketing hype, peer pressure, and easy consumerism that spins parents into purchasing overpriced products and raising overprotected, overstimulated, and over-provided-for children. Paul shows how the parenting industry has persuaded parents that they cannot trust their children's health, happiness, and success to themselves. She offers a behind-the-scenes look at the baby business so that any parent can decode the claims—and discover shockingly unuseful products and surprisingly effective services. And she interviews educators, psychologists, and parents to reveal why the best thing for a baby is to break the cycle of self-recrimination and indulgence that feeds into overspending.

Paul's book leads the way for every parent who wants to escape the spiral of fear, guilt, competition, and consumption that characterizes modern American parenthood.

GENRE
Parenting
RELEASED
2008
April 1
LANGUAGE
EN
English
LENGTH
320
Pages
PUBLISHER
Henry Holt and Co.
SELLER
Macmillan
SIZE
6.6
MB

Customer Reviews

UUCP ,

Great for parents of young children, and parents to be

Pamela Paul discusses goods and services aimed at American parents. Baby coaches, bugaboo strollers, Baby Einstein, etc. She typically provides a cultural history or corporate history of the item under discussion, opinions from academics who study relevant topics, and her own opinion, which is not always predictable. I liked it a lot, especially the Bugaboo chapter.

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