Path to Purpose

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger

brand that attracts followers and collaborators, rather than just customers and consumers.

In a world that needs solutions, people increasingly look towards businesses and their brands

to help solve society’s problems.

In Australia’s first book on cause marketing, readers will discover:

• Why doing good is good for business

• The science behind cause marketing

• Fourteen real-life examples of world-class cause marketing strategies from Pampers,

Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more

• A simple six-step methodology to develop and implement a powerful and authentic

cause marketing approach for your brand.