Patient Navigation and Advocacy Services: Business Analysis

IF YOU'RE LOOKING for a career change or to start a business you may be interested in learning that a new type of health care practitioner is charging from $100 to $150 per hour for their services.


They're called navigators and advocates and they help patients on their health care journey. The benefits of patient navigators and advocates are well-documented and the demand for them is growing. Patient navigation and advocacy services come at a time when health care consumers are becoming increasingly overwhelmed with the complexity of their health care system.


The most common background for becoming a patient navigator and advocate is nursing. However, the activity is unregulated and anyone can call themselves a patient navigator and advocate.


This eBook provides a detailed examination of a patient navigation and advocacy business in Canada. The features and benefits of the service are described as are the target market and customer. Price, human resource, information technology and marketing concerns are delineated. The industry is examined and then strategies for success are discussed. An illustration or case study of whether or not to launch a patient navigation and advocacy business follows.


Built upon solid research and lengthy interviews with practicing patient navigators and advocates, Patient Navigation and Advocacy Services: BUSINESS ANALYSIS is a must read if you are thinking of starting a business in this area.