• $17.99

Publisher Description

Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

GENRE
Computers & Internet
RELEASED
2011
February 23
LANGUAGE
EN
English
LENGTH
388
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons, Inc.
SIZE
36.5
MB

Customer Reviews

Jorge Manuel ,

Mistake

I have purchased the 2011edition and the download was the 2006 edition! I would like my money back!!!

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