Perceptions of Advertising

This lesson is based on an infographic that reports on a survey into advertising, people’s attitudes to it and how it influences them.


In the lesson students will explore their views of advertising and think about how much influence it has over their own lives and the choices they make when buying products.


This lesson contains eight tasks:

-: A discussion task that gets students thinking about advertisements and how they influence their behavior.

-: A reading task that develops students’ abilities to scan text for specific information

-: A reading task that develops students’ abilities to check and confirm information.

-: A discussion task that gives students the opportunity to reflect on the information and apply it to their own lives.

-: A social research task that gets students to create an online questionnaire to find out about people’s attitudes to advertising.

-: A research task that gets students to check the accuracy of information.

-: A research task that gets students to research the advertising techniques used by various companies.

-: A writing task that gives students the opportunity to consolidate their learning in the form of a blog article.