Perfume advertisement
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- $46.99
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- $46.99
Publisher Description
When opening a women’s magazine from the 1970s you immediately notice the provocative perfume advertisements that sometimes featured a highly sexualized idea of women and men. This thesis compares perfume advertisements featured in Cosmopolitan and Redbook magazines. By using qualitative and quantitative content analysis when analyzing the various perfume advertisements, the messages of these advertisements were analyzed. Advertisements of perfume products create and reflect cultural notions regarding the status of women and gender roles. Trends from Cosmopolitan and Redbook perfume advertisements revealed:
GENRE
Business & Personal Finance
RELEASED
2014
February 4
LANGUAGE
EN
English
LENGTH
91
Pages
PUBLISHER
GRIN Verlag
SELLER
Open Publishing GmbH
SIZE
880.3
KB
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