Perspectives 2013

Landor’s ambition is to make a meaningful difference for our clients, and through them, the world. We believe great brands should have a clear purpose and act on what they promise. This requires creativity, discipline, and authenticity in all they say and do.


In today’s world, where every business and marketing activity is subject to unprecedented public exposure, trust has become a differentiator, and even a true brand builder. This nascent dynamic elevates professional accountability, making it a key factor of business success. It is no surprise, then, that organizations with well-grounded, purpose- oriented brands are often leading performers.


Please enjoy the articles and insights in this year’s edition of Perspectives; they reflect our thoughts on these critical issues. We also invite you to subscribe to our monthly newsletter, On Deck, for the latest on Landor’s innovative thinking.