Pillars of Practice: Online Marketing Tactics They Never Taught Us in Medical School

Shruti Tannan, MD and Others
    • 5.0 • 1 Rating
    • $4.99
    • $4.99

Publisher Description

Becoming a pro at online marketing is hard — in some ways, even harder than medical school.  Trust us, we would know! Physicians, dentists, therapists and other health professionals who start their own practices rarely learn the fundamentals of marketing their business in an increasingly online world. Whether you've recently left an employed position to go out on your own, or you've been in business for years but need a fresh perspective, this book can help you take your online game to the next level.

In this how-to book, plastic surgeon Dr. Shruti Tannan shares the online marketing lessons that transformed her practice into a thriving enterprise. Co-author and thought leader in medicine and social media marketing, Dr. Karen Horton, adds key insights from her successful business in the Bay Area. In this book, you will learn the fundamentals of:

developing a professional website for your business

implementing Google Analytics for tracking performance

creating effective online advertisements

driving customers through content marketing

earning social credibility from online reviews

engaging your community on social media.

Each chapter breaks down specific tasks, from the basic building blocks for getting started, to more advanced steps when growing your business. Best of all, this was written in a relatable tone that speaks to medical and health professionals. Whether you are launching a new business or you've been operating for more than 10 years, Pillars of Practice is your trusted guide for online marketing.

Professional & Technical
May 6
Shruti Tannan, MD
Draft2Digital, LLC

Customer Reviews

Savigurrl ,

A must read!

This is an amazing book for anyone who wants to be successful in the medical field in this day and age. Enjoyable read with a lot of practical information.