Plasticine World

Plasticine World describes a theory in which our world begins to change and mutate like plasticine, via the permanent usage of Mobile Interconnected Devices. It explores the core nature of the current state of mobile development and likens it to prehistoric times. 


Plasticine World relates mobile technologies to advertising, brands, marketing and social studies. 


It is an essay in a literary form. It also includes commentary and insight from industry leaders. 


A must-read for ad executives, branding technologists, IT executives and business managers interested in the mobile technologies revolution.