Positioning: The Battle for Your Mind, 20th Anniversary Edition

    • 4.0 • 2 Ratings
    • $16.99
    • $16.99

Publisher Description

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

GENRE
Business & Personal Finance
RELEASED
2000
November 20
LANGUAGE
EN
English
LENGTH
246
Pages
PUBLISHER
McGraw Hill LLC
SELLER
The McGraw-Hill Companies, Inc.
SIZE
5.3
MB

Customer Reviews

Buraijin ,

Great content. Terrible formatting.

This ebook was clearly produced by feeding physical pages into a less-than-effective machine reader and is riddled with spelling and punctuation errors throughout. For the price, someone should be paid to clean up the text and formatting (for example, it's not always clear where a photo caption and paragraph break).

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