Potential of Mobile Applications in CRM

A practice-oriented approach to the implementation of mobile devices and mobile CRM strategies into the current service-infrastructure of companies dealing with high complexity in CRM. Mobile is everywhere and it´s constantly growing. News are preferably read on the phone, shopping is done via iPad and the travel business has become a highly dynamic patchwork of mobile and online services. The customer has a choice - make it easy to be chosen!

"[…] Data is ubiquitous and cheap, analytical ability is scarce... The sexiest job in the next ten years will be statistician.” (Quote: Google´s Chief Economist, Hal Varian)
"[…] it is essential for companies to act, not to react, predicting, not observing market developments, in order to ensure future success."
"A company needs to manage customer relations instead of products."