POWER
How J.D. Power III Became the Auto Industry's Adviser, Confessor, and Eyewitness to History
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- $8.99
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- $8.99
Publisher Description
No other individual has had as broad an impact on the auto industry during the past fifty years as Dave Power.
Dave’s persistence in getting auto executives to listen to customer concerns was key to the across-the-board rise in car quality, and the influence of his J.D. Power and Associates rankings has permanently raised the bar on customer satisfaction.
Enhanced with anecdotal quotes from Dave as well as dozens of industry insiders, POWER is a compelling study of an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries.
Foreword by CNBC's Bill Griffeth
PUBLISHERS WEEKLY
Authors Morgans and Thorness offer an ode to the founder of J.D. Power and Associates, Dave Power, a "regular guy" who became a world-renowned business leader as he developed the internationally recognized standard of excellence in the automotive industry. Dave founded the market research company on the basic idea that "the customer's opinion matters" a radical thought back in 1968. The authors cover a lot of territory in this book, including how Dave won over each automotive manufacturer: Mazda and Toyota early on, forging on to General Motors, followed by Volvo, Hyundai, and Mitsubishi. One of the most impressive aspects of Dave's career is his ability to patiently and strategically keep his business model current, creatively expanding into the European market, embracing the Internet, and predicting the emergence of the automotive Megastore years before it became reality. The book's appeal is broad there's something for everyone from car buffs to marketing students, with especially valuable insight as to how Dave positively harnessed the power of media coverage.
