Pragmalytics
Practical Approaches to Marketing Analytics in the Digital Age
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- $2.99
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- $2.99
Publisher Description
REACTIONS TO PRAGMALYTICS
This is really good full of common sense approaches that not only blend analytics and creativity, but hold everyones thinking to a behavioral set of imperatives a grounded human starting place that lets you make better decisions.
-Ben Kline, ex CSO/CMO, Leo Burnett
This is a must read for business executives confronting the digital imperative. Breas lively prose is on-point, provocative, and actionable.
-Bob Neuhaus, Global Sector Head Financial Services, TNS
This book presents practical advice with good examples and an easyto-read style. I recommend it to senior marketing executives trying to approach multi-channel strategies in a more manageable way.
-Jeffrey Hupe, Founder, Phronesis Group, LLC, and former VP Global Strategy and Innovation, The Nielsen Group