People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and compile knowledge. We strove for an instantaneous network where time and space could be compressed. Well, the future's arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this "now" is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.
Whether or not readers are familiar with the concept of presentism the theory that society is more focused on the immediacy of the moment in front of them (actually more specifically on the moment that just passed) than the moment before or, perhaps more importantly, the future they've certainly felt the increasing pressure of keeping up with various methods of communication, be it texting, Web surfing, live interactions, or a litany of other media for staying "connected." Using Alvin Toffler's concept of "future shock" as a jumping-off point, media theorist Douglas Rushkoff (Cyberia; Get Back in the Box; Media Virus; etc.) deftly weaves in a number of disparate concepts (the Home Shopping Network, zombies, Kurzweil's Law of Accelerating Returns, Internet mashups, hipsters' approximation of historical ephemera as irony, etc.) to examine the challenge of keeping up with technological advances as well as their ensuing impact on culture and human relations in a world that's always "on." By highlighting five areas (the rise of moronic reality TV; our need to be omnipresent; the need to compress time in order to achieve our goals; the compulsion to connect unrelated concepts in an effort to make better sense of them; and a gnawing sense of one's obsolescence), Rushkoff gives readers a healthy dose of perspective, insight, and critical analysis that's sure to get minds spinning and tongues wagging.