• $13.99

Publisher Description

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie.

What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

GENRE
Business & Personal Finance
RELEASED
2006
February 6
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Free Press
SELLER
SIMON AND SCHUSTER DIGITAL SALES INC
SIZE
3.3
MB

Customer Reviews

bigkevin569 ,

Life Changing - And I never write reviews

This is something I truly believe the universe led me to on the account that I was in search of something I did not quite have a direction for in my creative career of music music. I'm a young upcoming recording artist and this has provided life altering insight (a manual/guide) for buildong a sustainable brand which ultimately means a sustainable career. Thanks Mr. Hanlon, i'll be sure to reach out when I put into practice and fulfill my goals so that others can come to appreciate the knowledge here beyond just a review! Because "in a world of parity, my best friend always wins!" lol bless.

KUCIS67 ,

Great book to help you understand branding

The book is a joy ride in the world of marketing and branding. Different, engaging and fun.

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