Principles and Practice of Social Marketing Principles and Practice of Social Marketing

Principles and Practice of Social Marketing

An International Perspective

Rob Donovan & Nadine Henley
    • $87.99
    • $87.99

Publisher Description

Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.

GENRE
Business & Personal Finance
RELEASED
2010
October 28
LANGUAGE
EN
English
LENGTH
524
Pages
PUBLISHER
Cambridge University Press
SELLER
Cambridge University Press
SIZE
5.3
MB

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