What can philosophy tell us about privacy? Quite a lot as it turns out. With ‘Privacy and Philosophy: New Media and Affective Protocol’ Andrew McStay draws on an array of philosophers to offer a refreshingly novel approach to privacy matters. Against the backdrop and scrutiny of Arendt, Aristotle, Bentham, Brentano, Deleuze, Engels, Heidegger, Hume, Husserl, James, Kant, Latour, Locke, Marx, Mill, Plato, Rorty, Ryle, Sartre, Skinner, Spinoza, Whitehead and Wittgenstein, among others, McStay advances a wealth of new ideas and terminology, from affective breaches to zombie media. Theorizing privacy as an affective principle of interaction between human and non-human actors, McStay progresses to make unique arguments on transparency, the publicness of subjectivity, our contemporary techno-social condition and the nature of empathic media in an age of intentional machines. Reconstructing our most basic assumptions about privacy, this book is a must-read for theoreticians, empirical analysts, students, those contributing to policy and anyone interested in the steering philosophical ideas that inform their own orientation and thinking about privacy.