Procter & Gamble

The Procter & Gamble Company has established its reputation as a brand management company which manufactures and distributes well known household names in more the 140 countries of the world. With a workforce of more then 100, 000 and sales exceeding $ 30 billion in 1993, which were evenly divided between the United States of America and the rest of the world, Procter & Gamble could be considered to be a great success. This essay takes a look at the business perspectives associated with the efforts made by Proctor & Gamble to enhance its CRP by incorporating EDI and IT into its distribution channel processes.