Programmatic Advertising Programmatic Advertising
Management for Professionals

Programmatic Advertising

The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Oliver Busch
    • $44.99
    • $44.99

Publisher Description

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

GENRE
Business & Personal Finance
RELEASED
2015
November 26
LANGUAGE
EN
English
LENGTH
289
Pages
PUBLISHER
Springer International Publishing
SELLER
Springer Nature B.V.
SIZE
4.8
MB

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