Programmatic Advertising Programmatic Advertising
Management for Professionals

Programmatic Advertising

The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Oliver Busch
    • US$49.99
    • US$49.99

출판사 설명

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

장르
비즈니스 및 개인 금융
출시일
2015년
11월 26일
언어
EN
영어
길이
289
페이지
출판사
Springer International Publishing
판매자
Springer Nature B.V.
크기
4.8
MB

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