New York Times and Wall Street Journal Bestseller
"Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive
How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead?
The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career:
* What are managers really looking for?
* What do you do if you're stuck at work?
* How do you create a personal brand for professional success?
* How do you use social media for networking to propel your career?
Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career.
Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.
Though branding expert Schawbel's (Me 2.0: 4 Steps to Building Your Future) latest book comes packaged with abundant praise from personal-improvement experts (Stephen Covey, Jack Canfield, Gretchen Rubin), his own advice, while reasonable, doesn't contribute much to the existing conversation. At the age of 26, Schawbel had had success with his "Personal Branding Blog," which led to a Fast Company feature, a book deal, and speaking and consulting jobs. This book is aimed at newly-graduated or early-career millennials. Schawbel sympathizes with young people, who are not, he claims, being effectively prepared by their schools for the real world. But companies need young entrepreneurial types collaborative, passionate and smart if they're going to succeed; and young people need to make themselves indispensable. In a colloquial, buddy-to-buddy tone, Schawbel covers topics including: using your existing job as a springboard to a better one; understanding the new rules of the workplace; pursuing continuing education; using social media appropriately; and getting promoted. He stresses the need to work within the system, focusing on ways that corporate life can be used to your advantage. While encouraging, the dull tone and familiar advice will make this book a tough sell.