Public Relations: A Management Function
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- 4٫99 US$
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- 4٫99 US$
وصف الناشر
Public Relations: A Management Function makes the point that the work of public relations is part of the management of the entire organization, be it a business, nonprofit or government entity. In other words, savvy public relations professionals should work to help CEOs and others in the “C-suite” to accomplish their broader organizational goals.
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
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Strategic Communications for Nonprofit Organizations
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The Seven Success Factors of Social Business Strategy
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Strategic Public Relations
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Maximizing Internal Communication
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Internal Communications
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