Qualitative Approach of Value Creation Measurement in Realisation of Organizational Effectiveness (Report‪)‬

1. INTRODUCTION There is a growing importance of variety of performance measurement both the quantitative and qualitative measurements in enterprises in today's economy. The financial measures grow in complexity and are very specific in nature due to the characteristics of the industry, processes and goals. A broader conceptualization of the performance rather than just financial measures will offer more objective point of view of the level of performance in the enterprises. The dominance of financial measures is accompanied with the new approaches, non-financial measures that are becoming more important to top management, investors and stakeholders. They offer the view on the performance as the signals of bad or poor performance before it will be reflected in the financial measures in the enterprises. Addition to that, they offer the qualitative approach to value creation that cannot be measured with numbers and represent the indicators of a stable and healthy core of the enterprises, no matter what the financial measures report.