Quant by Quant: The Autobiography of Mary Quant

The autobiography of Mary Quant―the inventor of the miniskirt―was originally published in 1966 at the height of Swinging London. After opening her groundbreaking boutique Bazaar on London’s King’s Road in 1955, Quant soared to international fame with her brand of witty style that fitted perfectly with modern city life.

She was at the forefront of fashion’s democratization―seeking to eliminate snobbery and “make fashionable clothes available to everyone.

Her joyful, evocative autobiography captures the world in which she found inspiration―and which she ultimately helped to define and change.



This book is part of the V&A Fashion Perspectives Series. Selected by V&A publishing in consultation with our world-leading fashion curators, the Fashion Perspectives series offers an access all areas pass to the glamorous world of fashion. Models, magazine editors and the designers themselves take readers behind the scenes at the likes of Balenciaga, Balmain, Chanel, Dior, Harper’s Bazaar and Vogue in the golden age of couture.