Radio Programmer Core Skills

The death of radio and particularly commercial radio has been greatly exaggerated in recent years. Whilst it is undeniable that competition now comes from multiple media channels, radio, with its broadcast 'barriers to entry' and portability will survive. What hasn't been exaggerated is the need for the next generation of radio programmers to understand the traditional role of the programmer and also the impact the new digital world is having on their product and their job. The role of the programme controller changed dramatically as we entered the digital world at the beginning of the 21st century. From talent management to budget management the range of experience required to fulfil the job at the highest level is significant. This book aims to educate and inform in many of these areas, and also challenge some of the wisdom you may have received over the years enabling you to take the challenges associated with being a radio programmer in the digital world head on.