Ralph Lauren Done Right: The Iconic Home Brand Presents a Distinct Brand Strategy, Assortment with Help from Licensees (In Focus)
HFN Home Furnishings News 2011, April, 85, 4
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Publisher Description
RALPH LAUREN IS ON A ROLL. As the spring show season begins, Ralph Lauren Home executives are confident they now have all the components needed for an integrated lifestyle presentation, with two distinct brands that do not overlap in price point or design yet share a common viewpoint.